Building a rooter Base on Facebook can increase the strength of your brand, but it North Korean won't necessarily growth sales immediately. Your small business should focus first on victimization a custom Facebook pageboy to manage its repute, support customers, engage fans, and convert fans into advocates for your company. Larn from these 14 businesses about how to make Facebook serve you by implementing creative design, integrating third-political party applications, and responding to customers' needs.
Squaretrade
Squaretrade provides product warranties for a such lower price than retailers and manufacturers offer. On Facebook, the company has increased its fan base by interacting with fans and providing support. Fans post questions and concerns on the Wall, and company reps answer entirely inquiries–even negative comments. What's most gallant is the Customers Speak tab, a custom tab that integrates testimonials with video. Instead of reading a long list of handwritten testimonials, page visitors can watch actual customers talking about the company.
Baking for Good
Baking hot for Good combines loveable treats with a sweet policy: A percentage of all gross revenue goes to a charity of the customer's alternative. The construct alone increases fan loyalty–alternatively of feeling shamefaced for purchasing a high-calorie point, you potty feel good knowing that your buy is helping others. Baking for Good has designed a custom-made Welcome page that mirrors the lovely excogitation of its website. The Welcome tabloid is also a "reveal tab," which displays certain content just to fans. After "Liking" the Facebook Thomas Nelson Page, new fans receive a discount code to use with their first Baking permanently buy out. This Facebook page is increasing the company's fan lowborn through great design, piece attracting new customers with a special offer up.
144c Design
Galore businesses on Facebook induce a custom Wanted page with information that links to the company website. 144c Design has besides included a Portfolio tab that showcases examples of its work in an attractive image gallery courtesy of the third-party SimpleViewer app. Potential drop clients can quickly determine from the samples whether 144c is the best design company for their necessarily.
City Kitties
City Kitties rescues cats living on the streets, provides them with veterinary care for, and finds them foster homes with the ultimate goal of securing eternal homes. On Facebook, City Kitties has enclosed a custom, searchable application that shows the cats currently available for acceptation, allowing those looking for a pet to review the available cats easily, without leaving the social network. City Kitties also highlights cats waiting to be adopted on its Wall, and promptly answers questions.
Vegetarian Times
Vegetarian Times is a publication that highlights a vegetarian lifestyle and appropriate recipes. In addition to poster standard subscription information on its page, information technology's using Involver's Scribd Facebook application to include a Vegetarian Starter Kit. You can learn this kit connected the Facebook Thomas Nelson Page, or download it to your Microcomputer. In this way, the magazine provides unoccupied and useful information directly on Facebook, increasing sports fan loyalty and perhaps causative some visitors to subscribe to the issue.
WPBeginner
WPBeginner is a site that provides WordPress tutorials for initiate users. It knows what its fans very want: information about how to use WordPress. In increase to oblation a custom Welcome tabloid positive a tab with video tutorials, WPBeginner has amalgamated its SlideShare tutorials into its Facebook paginate, adding the SlideShare applications programme for Facebook with an entire check devoted to teacher presentations. Searchable tutorials are a nice addition to this application, and an first-class elbow room to provide customer support now from a Facebook fan page.
Firefox
Mozilla, the nonprofit that makes the Firefox Browser, serves its fans' desire for recognition and support. Its Facebook page rewards fans with a gallery of fan-contributed photos and a selected winnow of the workweek, an award that gets added to each fan's page avatar. To boot, Mozilla provides support inside a custom Need Help tabloid that includes links to common support problems, American Samoa well as a search bar that scours the endure documentation on the Firefox website. Visitors can starting signal their support inquiries directly from Facebook. Firefox's page has a custom Wanted pill, too, but the Need Help tab is what makes the page unusual.
Foster the People
Foster the Mass is an indie band that has quickly built a monolithic fan base aside using social media and combining the right Facebook applications on its lover page. The BandPage application away Rootmusic is set as the band's default landing place tab, providing immediate information roughly the circle's music and upcoming tour dates. Fans can listen to songs and adjudicate to buy them operating theater percentage them, and they can sight a list of forthcoming shows and purchase tickets. In addition to the BandPage–a must-have app for any musician's Facebook page–Foster the People has tabs for videos, more entropy or so approaching shows, and a store.
Namecheap.com
Namecheap.com is a domain registrar and Web-hosting company. The information most fans need appears directly connected its custom Welcome page. In increase to general information about the company, the page provides a domain name search form: Fans and potential customers can start searching for a domain name directly from Facebook in front popping over to the company's site. Namecheap.com besides highlights current promotions on its fan page, assisting customers in economy money connected the company's services.
Livestrong
Livestrong.com is a locate dedicated to health, diet, and fitness data. Its Facebook page contains a unique custom lotion on the Food Map tab: an interactive mapping that displays the foods users have tracked today, mapping the meal items by location and showing the calories consumed. This custom app creatively shows off user activity.
HyperArts Web Design
HyperArts utilizes the TabPress application for its custom Facebook Welcome page. TabPress lets you make up a tabbed bespoke page with for each one tab displaying different content, similar to the layout of a website. This feature is very useful, because although Facebook allows custom pages only adequate 520 pixels sweeping, a tabbed layout can display additional substantial in an efficient way. TabPress also lets you create a "reveal" lozenge to surprise and pleasure fans.
Telltale Games
Looking to hire? Facebook tin can be a recruitment tool. In gain to posting information about its products on its Facebook Bulwark, Telltale Games uses the Jobvite application to base job openings. Visitors can click on each job posting for to a greater extent information about the berth. More companies are exploitation interpersonal media for recruiting raw hires. A Facebook fan of your business sector, with the right qualifications, is likely to make a dedicated employee.
Free Library of Philadelphia
The Unconfined Depository library of Philadelphia uses an RSS-course Facebook app to pull in faculty book reviews from its website, linking to the library's online catalogue. Visitors can right away see if the book is available, or place a stop information technology. The Free Library also posts pertinent information on its Wall, and pulls its blog posts onto the Blog tabloid. Another libraries, bookstores, and photographic print publications should emulate this model. A bookstore, for example, could include staff reviews and nexus directly to an online store for visitors to build a purchase.
The University of Grand Canyon State
The University of Arizona has a beautifully planned tailored Receive tab with images, interpersonal media links, most-searched-for information from its website, a link to its mobile app, and videos. While this approach doesn't disagree much from what other organizations are doing, its heart-catching aim stands out, and inquiry has gone into providing information that page visitors want the most. Much a sound reason of fans is ideal for edifice allegiance and interlocking.
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